Archive·every issue
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20 July 2026
The second agent problem
Most operators think carefully about the first agent they deploy. The second one is where the structural decision gets made. Why architecture matters more than the initial purchase, and what open interoperability standards mean for operators building their AI estate now.
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26 June 2026
The agent is reading your website
What happens when a prospective member asks ChatGPT to find a gym, and the agent is reading your website instead of visiting it. What it means when the buyer stops being human, and five questions every operator should answer honestly.
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12 June 2026
The arc from tools to platforms
Where on the arc from point solutions to platforms to commit, and what trade-offs come with each position.
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29 May 2026
What we mean when we say “agent”
What an agent actually is, and why the conversation belongs at board level.
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24 July 2026 · forthcoming
Issue No. 05
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